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We believe in a disciplined, objective approach to investing. We try to eliminate all subjectivity and emotion from investment decision-making through the use of our computer-generated ratings. Our computer model statistically analyzes each company's current and past financial data, as well as market and industry data.
The general philosophy behind our computer model is to seek reasons NOT to own a stock. This may sound strange to some, but we believe it to be the optimal way to analyze a company's prospects. Basically, every company starts with a perfect set of ratings, and is "penalized" as our analysis identifies less-than-perfect factors. No company ever receives a perfect score, and very few companies survive this rigorous analysis well enough to receive a high overall rating.
We generally take a long-term view of investing, but we are not constrained by that view - we may recommend short-term selling should conditions warrant. We are not "market technicians" or short-term traders, however. We don't believe that short-term price and volume movements form a sound basis for investing decisions.
We do not promise world-beating returns or immediate riches. We do believe, however, that our clients can achieve above-average returns on a consistent basis by using our ratings and asset allocation recommendations. If you're seeking an advisory service that promises overnight wealth, please look elsewhere - our service is not for you.
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